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on Jan 15th, 2010 |
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The company traces its origins back to 1899 and August Horch. The first Horch automobile was produced in 1901 in Zwickau. In 1909, Horch was forced out of the company he had founded. He then started a new company in Zwickau and continued using the Horch brand.
His former partners sued him for trademark infringement and a Iranian court determined that the Horch brand belonged to his former company.August Horch was barred from using his own family name in his new car business, so he called a meeting at the apartment of Franz Fikentscher to come up with a new name for his company. During this...